Six Commitments Behind Our Privacy Approach
These cards summarise the principles that guide how 77bet handles personal data. The full detail follows in the policy sections below.
We Collect Only What We Need
77bet collects the minimum amount of personal information required to operate your account, process payments and comply with our obligations. We do not gather data that serves no clear purpose in delivering the platform to you.
Your Data Is Kept Secure
Account data, payment information and personal details are stored using industry-standard encryption and access controls. Payment details processed through JazzCash, Easypaisa, Raast or bank transfer are handled by the respective payment providers under their own security frameworks.
We Do Not Sell Your Data
77bet does not sell, rent or trade your personal information to third parties for their own marketing use. Data is shared only with service providers who help us operate the platform, and only under strict contractual controls.
You Control Your Data
You have the right to access the personal information we hold about you, request corrections, and in certain circumstances request deletion. These rights can be exercised by contacting our support team from within your account.
We Are Transparent
This policy is written in plain English so you actually understand what is happening with your data — not buried in legal language that takes a law degree to interpret. If anything is unclear, our support team is available to explain it.
This Policy Gets Updated
As the platform evolves, so may this policy. When we make material changes, we will update the date shown at the top and make reasonable efforts to communicate significant updates to registered players. Continued use of 77bet after an update means you accept the revised policy.
77bet Privacy Policy
This Privacy Policy ("Policy") explains how 77bet ("the platform," "we," "us") collects, uses, stores and shares the personal data of players and visitors ("you"). By registering an account or using the 77bet platform, you acknowledge that you have read this Policy and understand how your information is handled.
01 Introduction
77bet is an online gaming platform serving adult players, primarily in Pakistan. The platform provides sports betting — including cricket, PSL and T20 markets — along with casino games, slots, live casino, bingo and instant games, all accessible in PKR.
As part of operating this platform, we necessarily process certain personal data. This Policy sets out exactly what we collect, the purposes for which we use it, and the choices you have. It should be read alongside the Terms and Conditions, which govern the overall use of the platform.
02 Personal Data We Collect
We collect data through three main routes: information you provide directly, information generated by your use of the platform, and — in limited cases — information from third-party service providers involved in payment processing or identity verification.
Information You Provide
- Full name as it appears on your CNIC or other identity document
- Date of birth (for age verification purposes)
- Email address and phone number
- Home address or city of residence
- Username and account password (stored in hashed form — we do not hold your password in readable text)
- Identity document details when verification is requested
- Payment method information — account numbers or wallet identifiers for JazzCash, Easypaisa, Raast or bank accounts used for deposits and withdrawals
Information Generated by Platform Use
- Transaction history — deposits, withdrawals, bets placed and game sessions
- Login timestamps and session duration
- Device information — device type, operating system, browser version
- IP address and approximate location
- In-app behaviour data — game preferences, sports markets followed, frequency of play
- Communications with the support team
Information from Third Parties
When you use a payment method such as JazzCash, Easypaisa or Raast, confirmation data is returned to us by the payment provider to verify your transaction. We receive confirmation that a payment was made and from which registered account — we do not receive your full payment credentials from these providers.
If identity verification is carried out via a third-party verification service, we receive a verified status result and the document type used, subject to the third party's own privacy practices.
03 How We Use Your Personal Data
The table below summarises the main ways in which 77bet uses the personal data it collects.
| Purpose | Data Used | Why Necessary |
|---|---|---|
| Account registration and management | Name, email, phone, date of birth | To create and maintain your account on the platform |
| Age and identity verification | Date of birth, CNIC or identity document | To confirm you meet the 18+ requirement before play |
| Processing deposits and withdrawals | Payment method details, transaction data | To facilitate PKR payments via JazzCash, Easypaisa, Raast etc. |
| Platform personalisation | Gameplay history, preferences | To show relevant games, cricket markets and promotions |
| Customer support | Contact details, account history | To assist with account queries, payment issues and disputes |
| Fraud and security monitoring | Login data, IP address, transaction patterns | To detect and prevent unauthorised access and financial crime |
| Responsible gaming tools | Session data, deposit frequency | To support self-set limits and identify unusual patterns |
| Marketing communications | Email, phone number, preferences | To send promotions and offers where you have opted in |
04 Legal Basis for Processing
77bet processes personal data on the following legal grounds depending on the specific purpose:
- Contract performance: Processing necessary to deliver the gaming services you have registered for, including account management, payments and gameplay.
- Legal obligation: Processing required to comply with applicable legal obligations, including age verification, anti-money laundering checks and record-keeping requirements.
- Legitimate interests: Processing carried out for fraud prevention, platform security, improving services and ensuring responsible gaming practices are upheld.
- Consent: Marketing communications and optional data uses where we have specifically requested and received your consent. You may withdraw consent at any time through your account settings.
06 Payment Data and Financial Information
Payment processing at 77bet is handled through established Pakistani payment channels — JazzCash, Easypaisa, Raast, bank transfer and cards. Full financial credentials such as PIN codes, OTPs and mobile banking passwords are never transmitted to or stored by 77bet — these remain between you and your payment provider.
We retain records of transaction amounts, timestamps, payment method types and transaction status for the purposes of account management, dispute resolution and our own record-keeping obligations. These records are stored securely and are accessible only by authorised staff.
If a withdrawal request is raised, the relevant account identifier (for example your JazzCash number) is used solely to route the payment back to the correct channel. We do not use this information for any other purpose.
07 Cookies and Tracking Technologies
The 77bet platform uses cookies and similar technologies to support core platform functions, improve your experience and analyse usage patterns. The main categories of cookies used are:
- Essential cookies: Required for the platform to function — session management, login persistence, security tokens. These cannot be disabled without affecting core functionality.
- Functional cookies: Remember your preferences such as language, display settings and game filters within the lobby.
- Analytics cookies: Collect anonymised data about how players navigate the platform — which pages are visited most, where users come from and how long sessions last. This helps us improve the product.
- Marketing cookies: Used to understand which promotions are effective and to avoid showing you offers you have already seen. These are only active where consent has been given.
Most browsers allow you to control cookies through their settings. Disabling essential cookies will affect your ability to log in and use the platform normally. Disabling analytics and marketing cookies will not prevent you from accessing games or making transactions.
08 How Long We Keep Your Data
We retain personal data for as long as your account is active and for a defined period after closure, in accordance with our operational and legal obligations. The general retention periods are:
- Active account data: Retained for the duration of your account and updated as information changes.
- Transaction and financial records: Retained for a minimum of five years following the transaction date for record-keeping and legal compliance purposes.
- Identity verification records: Retained for the period required by applicable obligations, typically five years from account closure.
- Support communications: Retained for three years from the date of the last communication, or longer where a dispute remains unresolved.
- Marketing preferences: Updated whenever you change your settings; removed if you fully withdraw consent or close your account.
After retention periods expire, data is securely deleted or anonymised. Anonymised aggregate data — for example statistical usage patterns that cannot be linked back to any individual — may be retained indefinitely for analytical purposes.
09 Security Measures
77bet takes the security of your personal data seriously. The technical and organisational measures in place include:
- Encrypted data transmission using HTTPS/TLS for all platform communications.
- Password hashing — stored account passwords are processed through a one-way hashing algorithm so they cannot be read even by internal staff.
- Access controls — personal data is accessible only by staff with a legitimate operational need, with access logged and monitored.
- Regular security assessments of platform infrastructure.
- Two-factor authentication available for player accounts to add an extra layer of login security.
Despite these measures, no online platform can guarantee absolute security. If you believe your account has been accessed without your permission, contact support immediately and change your password.
10 Your Data Rights
As a user of the 77bet platform, you have the following rights in relation to your personal data. These can be exercised by contacting our support team through your account dashboard.
Right of Access
Request a copy of the personal data we hold about you at any time.
Right to Rectification
Ask us to correct inaccurate or outdated personal information on your account.
Right to Erasure
Request deletion of your data in certain circumstances — for example where data is no longer needed for its original purpose.
Right to Restriction
Ask us to limit how we process your data while a query or complaint is being resolved.
Right to Object
Object to processing carried out on the basis of legitimate interests, including direct marketing communications.
Right to Portability
Request a structured, machine-readable copy of the data you have provided to us directly.
11 Minors and Age Restrictions
The 77bet platform is strictly intended for adults aged 18 and above. We do not knowingly collect personal data from anyone under 18. Registration requires confirmation of age, and identity verification may be requested to confirm this where there is any doubt.
If we become aware that a registered account belongs to a person under 18, the account will be immediately closed and any data associated with it will be deleted in accordance with our data retention procedures. Any balance present on such an account will be managed in accordance with our Terms and Conditions.
Parents or guardians who are concerned about minors accessing the platform should use the parental control features available through their internet service provider or device settings in addition to the in-platform age verification controls.
12 Changes to This Privacy Policy
77bet may update this Privacy Policy from time to time to reflect changes in the platform, legal requirements or best practices. When changes are made:
- The updated version will be published on this page with a revised date shown at the top.
- For significant changes that affect your rights or how we use your data materially, we will make reasonable efforts to notify you — for example via an in-platform notification or an email to your registered address.
- Continued use of the platform after the updated policy is effective constitutes your acceptance of the changes.
We recommend checking this page periodically to stay informed about how we handle your data.
13 How to Contact Us About Privacy
If you have any questions about this Privacy Policy, want to exercise your data rights, or have a concern about how your personal data has been handled, please contact our support team through your account dashboard. Our support team is available around the clock and communicates in natural Pakistan English.
You can also reach us at the following address for written privacy enquiries:
We aim to respond to all privacy-related enquiries within five business days. For account-specific queries, logging in to your account and using the live support channel is the fastest route to a resolution.
Your Data Is Safe With Us — Start Playing Today
Register your free account and enjoy sports betting on cricket and PSL, slots, live casino and more — all in PKR via JazzCash, Easypaisa or Raast, with your data handled securely at every step.